colmet case study
Boosting Engagement by 20% for Colmet’s 2023 Spring Campaign Targeting DIY Homeowners and Pro Landscapers
Since 1957, Colmet has set the standard in durability and reliability, crafting high-quality steel products for both DIY enthusiasts and professional landscapers. Their product range includes steel lawn edging, custom planters, and robust retail signage, all designed to stand the test of time and the elements. Known for precision, resilience, and a commitment to excellence, Colmet is a trusted supplier dedicated to helping customers get the job done right.
Home Improvement
Paid Media Campaign
colmet case study
The Challenge
Colmet’s Spring campaign initially aimed to raise awareness and reach DIY homeowners and professional landscapers during peak lawn and home improvement season.
However, partway through the campaign, a business challenge arose: Colmet’s products were temporarily pulled from Home Depot shelves, and a competitor’s products were added in their place.
This created an urgent need not only to drive immediate sales to other retail locations, including Lowe’s and Colmet’s own website, but also to regain traction with Home Depot buyers.
The campaign had to balance building consumer demand while supporting a critical business goal of restoring retail presence.
150+
campaigns
$1M-$6M
budgets
Summary
- Colmet needed to raise awareness and drive engagement for its steel edging and planter products during peak Spring home and lawn project season.
- Colmet’s Spring campaign strategy enabled the brand to reach both DIY homeowners and professional landscapers across multiple digital channels, maximizing seasonal awareness.
- The paid media approach supported sales across multiple retail outlets, including Lowe’s, Colmet’s website, and Home Depot, helping mitigate the impact of temporary shelf removal.
- Collaboration across internal teams and external vendors ensured a cohesive media strategy that aligned marketing efforts with business goals.
colmet case study
The Solution
I contributed to a multi-channel strategy to reach both DIY homeowners and professional landscapers.
The campaign leveraged digital channels such as paid social (Facebook/Instagram), search ads, and display programmatic placements to maximize reach during the Spring home and lawn project season.
Audience segmentation was key: DIY homeowners were targeted with inspirational and educational content, while professional landscapers were served product-focused messaging highlighting durability and reliability.
Campaign creatives and messaging were optimized to drive engagement, increase consideration, and support sales across multiple retail channels, including Home Depot, Lowe’s, and Colmet’s own website.
150+
campaigns
$1M-$6M
budgets
colmet case study
The Result
The Colmet Spring campaign achieved a 20% increase in engagement among targeted audiences across paid social, search, and programmatic channels.
By supporting sales across multiple retail outlets, including Lowe’s and Colmet’s website, the campaign helped maintain momentum during the Home Depot shelf challenge.
Targeted audience segmentation and tailored messaging strengthened brand awareness among both DIY homeowners and professional landscapers, ensuring Colmet remained top-of-mind during peak Spring projects. The insights generated from the campaign also provided actionable guidance for future media planning and strategy.
150+
campaigns
$1M-$6M
budgets
