Expertise
Explore my areas of expertise to see who I serve, what I do, and how I do it.
expertise
Who I Serve
I’m a marketing and communications manager that works with employers, agencies and consulting firms, and business owners.
25+
industries
200+
brands
Employers
Agencies
Business Owners
Organizations seeking senior marketing and communications guidance, strategy, and execution for a full-time, in-house role.
Advertising agencies and consulting firms needing marketing support on a full-time or contract basis.
Small business owners and entrepreneurs looking for help with their marketing projects on a part-time or freelance basis.
expertise
What I Do
I do marketing and communications work, which can be anything from media planning for a paid advertising campaign, launching a new social media brand, or creating a content calendar.
6+
areas of expertise
wearing a lot of
hats
expertise
Marketing and Communications
I help organizations define how they position themselves, tell their story, and connect with their audiences: driving awareness, engagement, trust, and growth.
My work spans strategy, messaging, channels, and measurement to ensure the right message reaches the right people at the right time.
A process-driven approach:
Discovery & Research
- Conduct audience research and persona development
- Perform market, competitor, and industry analysis
- Audit marketing, communications, and social channels
- Gather insights to inform strategy
Strategy & Planning
- Develop marketing and communications strategy
- Plan campaigns and go-to-market initiatives
- Create brand positioning and messaging frameworks
- Align cross-functional teams and stakeholders
Execution & Management
- Launch and manage campaigns across channels
- Oversee content creation and distribution
- Manage paid media and social channels
- Coordinate teams and external vendors
Data, Reporting & Insights
- Track KPIs and produce executive-level reports
- Perform campaign and content performance analysis
- Conduct A/B and multivariate testing
- Build dashboards and visualizations to inform decisions
Workflow & Processes
- Build repeatable processes for campaign execution
- Document workflows and playbooks for scalability
- Implement tools to streamline collaboration
Skills, platforms, and tools:
Skills
- Campaign planning & management
- Content strategy & execution
- Brand messaging & positioning
- Audience research & segmentation
- Data analysis & reporting
Platforms
- Campaign planning & management
- Content strategy & execution
- Brand messaging & positioning
- Audience research & segmentation
- Data analysis & reporting
Tools
- Campaign planning & management
- Content strategy & execution
- Brand messaging & positioning
- Audience research & segmentation
- Data analysis & reporting
expertise
How I Do It
I combine strategy, creativity, and data-driven insights to guide initiatives from discovery to execution. By collaborating closely with teams and stakeholders, I ensure campaigns are aligned, measurable, and impactful.
25+
industries
200+
brands
Approach
Methodology
Value
I take a data-informed, audience-first approach, blending strategy, creativity, and analytics to drive measurable impact.
I guide initiatives from discovery and research to strategy, execution, and measurement, ensuring alignment with business goals at every stage.
I collaborate closely with teams and stakeholders to foster clarity, trust, and shared ownership, combining strategic insight with hands-on execution.